Compare Contrast Cost Plus Customer Driven Share Driven Strategic Pricing Strategies Relat Q34207234

Compare and contrast cost-plus, customer-driven, share-driven,and strategic pricing strategies.
What is the relationship of these strategies and the three (3)principles of almost all pricing strategies?

Expert Answer

Cost-plus strategy put emphasis on making price level which cancover cost plus a markup which can be pure profit. This strategy isadopted by the company when they know that they have ventured intotraditional market and people accept its product in that pricelevel. Customer driven pricing strategy put more focus on thecustomer and price is fixed on that level which the company thinkwill drive the product. It is a kind of disruptive strategyfollowed by most companies.