The company isAmazon
select an importantproduct or service offering within a particular market segment.Conduct a needs assessment – identify the customer’sproduct/service, delivery system, volume, and other needs.Articulate each customer need in such a way that it providesinsight into why a customer would choose this company over anotherto fulfill that particular need.
Identify theimportant competitive priorities that are most closely related tofulfilling the customer’s needs. Discuss each one of thecompetitive priorities and analyze how it ties into meeting thecustomer’s needs. What level of capability must the company developon each one of the competitive priorities? Based on your aboveanalysis, which competitive
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