What do companies need to consider in order to achieve asuccessful differentiation strategy?
Expert Answer
In order to make the best possible use of the process ofdifferentiation, a company needs to be able to analyze the market,the requirement that they can fulfill, a niche or even an areawhere there is lesser competition, analyze the customers, theirpurchasing ability as well as the company’s own capabilities inorder to clearly define the set of values that are necessary aswell as how the company can achieve it. We can say that a gooddifferentiation strategy starts with the study of the market, thecompany then chooses a
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