Commercial Alert, a consumer group, is highly critical ofneuromarketing. The group’s executive director wrote, “What wouldhappen in this country if corporate marketers and politicalconsultants could literally peer inside our brains and chart theneural activity that leads to our selections in the supermarket andvoting booth? What if they then could trigger this neural activityby various means, so as to modify our behavior to serve their ownends?” What do you think? Is neuromarketing dangerous?
Expert Answer
answer-
If marketers and political consultants could literally peerinside our brains and chart the neural activity that leads to ourselections in the supermarket and voting booth then we
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