Class: Marketing Management
Amazon is the Fortune 500 international company in theservice industry of choice in this discussion. Using Amazon as thebasis for your research, prepare a paper that will:
1. Describe the main line of business of Amazon.
2. Name four of the countries in which the companyoperates.
3. Explain in detail the implementation of the 4Psmarketing mix concept by the company.
4. Describe any differences observed in theimplementation ofthis concept, from one country to another.
Present your findings in 4–5 pages.
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