Chapter 1: An Overview of Business Intelligence,Analytics, and Data Science
Learning Objectives for Chapter 1
Understand today’s turbulent business environment and describehow organizations survive and even excel in such an environment(solving problems and exploiting opportunities)
Understand the need for computerized support of managerialdecision making
Recognize the evolution of such computerized support to thecurrent state—analytics/data science
Describe the business intelligence (BI) methodology andconcepts
Understand the various types of analytics, and see selectedapplications
Understand the analytics ecosystem to identify various keyplayers and career opportunities
Chapter Overview
The business environment (climate) is constantly changing, andit is becoming more and more complex. Organizations, both privateand public, are under pressures that force them to
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