Bryce asks about the cost efficiency of the ad in “Hip.” Keishatells him the ad will circulate to 500,000 teens and costs $10,000.Bryce wonders why Keisha did not choose a competing magazine, “TeenGirl,” which would have only cost $1,500 and has a circulation of50,000. To defend her decision on the basis of cost efficiency,Keisha should point out that
A) “Hip” circulates to more young women, so it is a betterchoice.
B) “Hip’s” CPM is $20, while “Teen Girl’s” is $30.
C) It might be better to buy both magazines if they want to savemoney.
D) Bryce is right and they should cancel the “Hip”
OR
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