Brand Management Please Discuss Following Concepts Important Brand Management Theory Pleas Q34267559

Brand Management

Please discuss each of the following concepts and why/how it isimportant for brand management theory. Please refer to specificbrand management approaches in your discussion (i.e., one approachper concept) and use examples to illustrate your answer.

a) Corporate brand

b) Brand awareness

c) Brand-self congruence

D) Please discuss the concepts of corporate identity (i.e.,according to the strategic school) and organizational identity, andhow they interact with each other in creating a brand identity asdiscussed in the identity approach to brand management. Please useexamples to illustrate your discussion.

Expert Answer

a) Corporate brand- It is about creating/ maintaining thecompany’s image in the market/ corporate world. It can