Brand History Important Proposing Ibp Idea Q34230287

Why is brand history important in proposing an IBP idea?

Expert Answer

Cash generating unit arw define as the smallest identifiablegroup of assets that generates cash inflow that are largelyindependent of cash inflow from other assets and group of assetsenterprise draw their value from all the cash generating unit thebusiness has developed cash generating unit can be physically (e.gmachine building and vehicle fleets ) and intangible (e.g brandinternet domain names customer list and contract royalty andlicensing agreement and software program).

If brand are seen as cash Henry unit are indeed they arecontribute directly to enterprise value for many years this hasbeen acknowledged