Book Face Place Advertising Environment Jean Kilbourne Ironically Says Kilbourne Dvertiser Q34282746

In the book, “In Your Face… All Over the Place”: AdvertisingIs Our Environment, By: Jean Kilbourne.

Ironically, says Kilbourne, “[a]dvertisers want us to believethat we are not influenced by ads.” How does she think advertisersbenefit from this strategy?

Expert Answer

Answer

According to kilbourne, people unknowingly get involved and getinfluenced by advertisements. And it is true because, we may ignorethe fact that we don’t follow the ads but, we do! Advertisementsare everywhere and we cannot really ignore it. Whenever people needsomething they think of a brand or product with its company name inmind and when they decide to purchase it the advertisement effectinfluence