BMW: Automaker Competes on the Digital Front
One of the biggest trends driving competition in the autoindustry in recent years is the race to offer new and better“connected-car” technologies—including those that enhance safety,monitor maintenance requirements, provide Internet connectivity,and offer seamless integration with smartphones and wearabledevices. A 2015 study of the worldwide auto industry projected thatcustomer spending on connected-car technologies will exceed €40billion ($42 billion) in 2016; that number is expected to more thantriple to €122 billion ($129 billion) by 2021. Tech-savvy consumersincreasingly expect their cars to serve as extensions of theirpersonal technology, and one company working hard to exceed thoseexpectations is
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