Which aspect of your audience is more valuable to understandingto influencing them?
PsychographicsDemographicsAge and genderZip codes
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Question 111 pts
When you ask for a day off work, who could be considered astakeholder?
Your co-workerYour catYour mail deliveryYour security guard
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Question 121 pts
A factor in a channel’s effectiveness does not include:
PotencyFacial expressionsReal time feedbackVoice tones
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Question 131 pts
A factor in channel efficiency is based on how much itcosts.
TrueFalse
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Question 141 pts
Less rich channels tend to be more:
EfficientEffectiveLoudLoaded with data
Expert Answer
The correct answer is “Psychographics”
Psychographicssegmentation is dividing the market based on lifestyle,perception, desire etc. Example – low calories biscuits
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