(Answered):Mkt312 Week 6 Discussion And Response 2 . . . .

Question Description

“Social Media in Action” Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

• Read the article “What retailers can learn from REI’s marketing success”
• Next evaluate REI’s approach to social media, focusing on the key elements of the company’s social media strategy and how this strategy ties into the company’s overall marketing strategy. Assess the effectiveness of REI’s social media strategy and discuss possible ways the company could expand on this
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