Question Description
Assignment 1 – Due Date 06/05/2019 11pm EST
The objective of this classexercise is to gain a thorough understanding of segmentation variables bydesigning a target market for a new retail operation.
Prompt for Students:
You have just received a sizableinheritance. After giving part of it to charity, you have $500,000 remaining tobegin a new retail operation in your local area. What kind of operation willyou open? IndoorGo cart Center
1. What market or segment of amarket exists in your area with unfulfilled needs or wants?
2. Briefly describe the nature ofthe operation you would open to meet the needs of a specific market
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