Question Description
Introduction
Ideation is the process of creating or forming ideas. The key word is “process” as it is a structured approach to accomplish a goal (such as solving a problem). Ideation uses both the left and right brain, uses past history and experiences, and combines these with new knowledge.
Ideation excels in an environment of mutual trust and comfort. Ideation requires an end goal or objective to determine performance. It is not the number of ideas generated but the application to the objective that counts. Ideation sessions may last minutes or may extend to weeks depending upon the problem and
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