Question Description
After viewing the video on Jonah Berger discussing why things go viral, and after reading the articles choose a brand and an item /category for this discussion. Identify the social media platforms the brand used to market the item / category. Now, with your new knowledge about social media ( especially the Jonah Berger video, and the Wharton article) how would you change the social media approach the brand used.?
First identify the brand and item/category.
Second, state what social media campaign the brand utilized. Finally , improve the campaign based on what you now know having Jonah Berger’s
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