Question Description
Objective
Students (individually) must develop and submit an originally written paper in the style of a case study in social media marketing. The paper must be about a selected non-profit entity and contain a survey of in-depth research on an issue that is relevant to a main concept in this course.
The project will incorporate a specific issue concerning the development and implementation of a social media program as an application of the theory discussed in the reading and discussions. Collection of data and analysis are major features of these projects.
Instructions
- Select an overarching topic in this
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