Your company has developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Discuss how you would market the product.
Expert Answer
Below can be the marketing plan for the new sports drink that is in a container which will keep it cool for up to 6 hours.
Value Proposition: Sports drink which can preserve drink nutrient and keep it cool for longer period up to 6 hours without any refrigeration.
Target audience: All age group actively involved in sports activities.
Marketing Strategies: Associating with various sports tournament, marketing in various colleges
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