You have been hired by a business as a management consultant specializing in advice regarding e-commerce marketing and strategy. You are approached by a client in the (choose from one of the four industries listed below) industry. Your client wants you to brief them on how technology may impact their business in the next 5 to 10 years.
You may choose from one of the following industries/markets:
Publishing of trade magazines
Racecourse bookmaking or pari-mutuel/totalisator wagering on horseracing
Luxury cruises to destinations such as Alaska or the Caribbean
Travel insurance