Question Description
I copy the instructors’ requirement.
This assignment has essentially two components: Market Research and Marketing Strategy/Mix.
For Market Research, you will be doing research on the industry as a whole (rather than just on the firm you are covering), such as market growth and trends. Try “http://biz.yahoo.com/ic/” for research on the particular industry or sector which your firm is part of. You need to address the following two areas:
- Market Growth and Trends (10 pts): How quickly is the industry overall growing (or shrinking)? What are the trends in the industry (please focus on the industry as a whole rather than
OR
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