Question Description
Write a one-page single-spaced Executive Summary in which you pitch a new book idea to a textbook publisher. Your book is about “strategic marketing planning”. Your pitch is that this will be an innovative textbook that is 5-to-10 years ahead of the competition.
Paper assessment criteria: Be sure to mobilize the concepts and methods discussed in class during the lectures and with our guest speakers. Address questions such as: What is your vision of the future “textbook market”? Will the future products be actual “textbooks”? How will the products “look like”? How will they work? What technologies or methods
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