Question Description
NEED:
oSituation Analysis (2-4 paragraphs)
oTarget Audience description (1 page)
oSWOT Analysis (1 page)
Situation Analysis (2-4 paragraphs) – (Short and sweet version of the SWOT)
oSave deep analysis for the campaign description
oProduct Benefits (1-3 paragraphs)
§Benefits of wienerschnitzel’s food, current standing, overall presence
§Personal opinions on the food, restaurant, etc
oCurrent Brand Image (1 paragraph): How does weinerschnitzel’s image look to the world?
§They’re edgy, a little too edgy.(I <3 weiners, etc)
§Restaurants aren’t too modern or impressive (what else?)
§How’s the food? Compared to others?
§Staff, internet reviews, etc
§Personal opinions
SWOT Analysis (1 page)
oSTRENGTHS
§What’s good about them? What are they doing right?
(Food, Image to the world,
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