why would a company such as CUTCO Cutlery opt for the direct channel instead of the retailer channel for its consumer products?
What other companies are similar to CUTCO Cutlery in its approach to direct retailing?
Expert Answer
CUTCO Corporation is the manufacturer and marketer of high-quality kitchen cutlery and accessories in North America. The company manufactures cookware, knives and garden tools. The CUTCO market and sold its product direct to consumers through it company Vector Marketing Corporation. There are various reasons for company such as CUTCO Cutlery to opt for the direct channel instead of the retailer channel for
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