Course Solutions Uncategorized (Answered) : Why is it desirable to pretest survey instruments? Please note that must contain at least 200 words. subject : Business Re

(Answered) : Why is it desirable to pretest survey instruments? Please note that must contain at least 200 words. subject : Business Re

Why is it desirable to pretest survey instruments?

Please note that must contain at least 200 words.

subject : Business Research Methodology need

Expert Answer


A general perception that the researchers have regarding the pretesting of the survey instrument is that it is time consuming and wastage of resources. Pretesting is the practice of testing the survey instruments like a questionnaire with a sample group before it is handed out to the actual target group. The objective of pretesting is to gather the reactions of the sample group to the questions in terms of its wordings, articulation, understanding, etc. It helps

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