why branding is important in retailing?
Expert Answer
Retailing is something which comes directly down the line towards the actual consumer who has unique consumer behavior and we can’t generally analyze it or predict it. So in retailing company tried to achieve their attraction by massive branding of the product so that buyer can comes to visit the product under the influence of branding.
This is also required to make an impression in the customer mind about the product and also to enjoy a relationship of trust which companies make by massively pitching the brand