Which of the following statements is true of perceived service?
a) Retailers need to consider only the actual customer service delivered in order to build a reputation.
b) Employees providing the service do not have an impact on customer satisfaction.
c) Customers’ perceptions of a retailer’s customer service depend on the actual service delivered.
d) Customers are influenced solely by the outcome of the service.
e) All of these.
Expert Answer
Question:- Which of the following statements is true of perceived service?
Answer:- C. Customers’ perceptions of a retailer’s customer service depend on the actual service delivered.
Perceived quality is the first perception by customers. It
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