which of the following might provide a basis for adopting a skimming price strategy?
patent on product
heterogenous target marketing
low production costs
focused management group
strong international marketing expierence
Expert Answer
Question:- Which of the following might provide a basis for adopting a skimming price strategy?
Answer:- heterogenous target marketing
Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. Most businesses use price skimming strategy when they are first to enter the market with a different/new product or service.