Which of the following is NOT TRUE about multi-domestic strategy?
Focuses on a number of foreign countries/regions.
Each foreign country is regarded as a stand-alone “domestic” market.
It is effective when there are clear differences among national and regional markets.
A multi-domestic strategy incurs high costs.
It is also called a global standardization strategy.
Expert Answer
The correct answer is “It is also called a global standardization strategy.”
Localization strategy or multi-domestic strategy refers to the strategy that is limited to the local market. With this strategy the interdependence of subsidiaries to its host company is low and knowledge is developed and retained within each
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