What methods can health care organizations use to gather and respond to marketing intelligence on opportunities and threats?
Expert Answer
Some of the advanced use of technological methods can be adopted by healthcare organisation inorder to enhance their responsiveness and to identify the opportunities and threats.
Market intelligence: This involves creating a technology based intelligence platform where it analyse the market fluctuations, customer requirement , current organisation capabilities and competitive environment analysis etc.this helps in understanding the requirement in real time basis and to design the process accordingly.
Online platform : make use of social medias, website and other community blog
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