what methods are most effective in identifying the influencers of customer satisfaction ?
Expert Answer
In today’s competitive world, it has become all the more important for companies to keep their customers satisfied. With large number of alternatives, customers have more number of choices than ever before. From the company’s point of view, the cost of acquiring a new customer is much higher than the cost of retaining a current customer. Therefore, it makes more sense for the companies to keep their current customers satisfied. Satisfied customers are the greatest asset that any company can have because they not
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