what means retail communicational mix?
Expert Answer
RETAIL COMMUNICATION MIX
COMMUNICATION IS VERY IMPORTANT PART OF RETAIL MARKETING STRATEGY.
EFFECTIVE COMMUNICATION BECOMES MUST TO ESTABLISH THE STRONG AND STABLE RELATIONS WITH CUSTOMER.
TO CONVEY THE PROPER MEASSAGE TO THE CONSUMER, COMMUNICATION DIRECT OR WITH THE HELP OF MEDIA AND ADVERTISEMENT, PLAYS VERY IMPORTANT ROLE.
RETAILERS CAN USE VARIOUS CHANNELS FOR EFFECTIVE COMMUNICATIONS
– ADVERTISING
– SALES PROMOTION
– PUBLIC RELATIONS
– PERSONAL SELLING
– DIRECT MARKETING
THE OBJECTIVES ARE
– TO SPREAD THE AWARENESS ABOUT THE ADVANTAGE OF THE PRODUCT
– COMMUNICATE VARIOUS FEATURES AND USEFULNESS OF THE PRODUCT.
– COMMUNICATE THE VARIOUS OFFERS AND DISCOUNT SCHEMES FOR SALING THE PRODUCT.
– MAKE
PayPal Gateway not configured
PayPal Gateway not configured