Course Solutions Uncategorized (Answered) : What is the strategy-making process employed by IKEA? What are the specific business level strategies employed by the company an

(Answered) : What is the strategy-making process employed by IKEA? What are the specific business level strategies employed by the company an

June 27, 2024| admin| 0 Comment| 7:35 pm

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What is the strategy-making process employed by IKEA? What are the specific business level strategies employed by the company and are they the most effective? Why or why not?

Expert Answer

Strategy making process of IKEA are as follow:

1)IKEA follow low price strategy, durable but low price furniture.

2)IKEA has an image of cheap and best.Target customer of IKEA are middle and lower middle class people.

3)IKEA take care thier customers thoroughly like they have playroom in thier building for children of customers .customer can leave thier child in palyroom and can enjoy shopping.

4)company low price and high quality is a

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