What is the significance of culture in marketing a product or service?
Expert Answer
Culture plays a very important role in the marketing of a product. The product must connect to the audience and hence needs to have some feature common to them. For this we need to study the culture of the people and advertise our product in such a way that they get connected to it. We must never go against any culture because it might offend a section of the customers. Hence for all this we need culture which acts as a bridge between the product
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