What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase?
Expert Answer
Answer: The post purchase dissonance refers to a situation in which the customers after making the purchase realize that there is a difference in what they expected from the product or service and what they actually received. They realize that something has gone wrong with their decision making process as a result of which the outcome was different from what they thought. We are dissatisfied after we make the purchase when the performance of the product is not the same as
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