What is a promotional mix and outline a promotional mix for a small local retailer. Their objective is to increase the customer base by 10% with a promotion of a new unique product. The budget they can afford is $5,000.
Expert Answer
The Promotional mix is one of the element of marketing plan in order to attract the target audience and help in increasing product or service business. The promotional mix includes advertising, sales promotion, personal selling and communicating through public relations. This is essential to establish communication link with the customer.
Small retailer can use Promotional mix in following
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