What are three contradictions between the IOC’s fundamental principles and what the IOC actually does
Expert Answer
The three fundamental contradictions between the IOC’s fundamental principles are as follows:
Idealism and commercialism,
Ruthless consistency and constant reinterpretation
Ancient traditions and progressive leadership
Reference:
https://www.marketingmag.com.au/hubs-c/olympics-brand-ken-shadbolt-three-contradictions/