What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy.
Expert Answer
Here are the steps a customer goes through while making a decision of purchasing-
Problem Recognition- The first customer realizes what he/she needs and what do he/she want to purchase? This is an opportunity for a marketer. The need is driven by internal or external stimuli.
Information search- Once the customer decides what he/she has to purchase then
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