What are the rules and practices that govern how actions are shaped and focused at Yum! Brands
Expert Answer
Yum!’s Code of Conduct, developed in 1997, is not just a document–it is the basis of the manner in which they conduct themselves & carry out business globally. It demands the highest standards of ethical behavioural pattern from the Board members & about 1.5 million associates, & covers many a vital concerns, comprising:
Food Quality & Safety ,
Relations with the Franchisees,
Employee Relationships,
Relations with Consumers, Suppliers & with Competitor firms
Diversity
Entertainment & gifts
Ecological Protection
Political & civic operations
Substance misuse
Conflict of Interest
Corruption
Insider Trading & patented
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