What are the pros and cons of using the Web as a distribution channel? Are there any situations where it is inappropriate for a company to establish an e-commerce site?
Expert Answer
What are the pros and cons of using the Web as a distribution channel?
Pros
The actual quantity of stock can be much lesser in case of web-based distribution because order comes before the distribution plan irrespective of the items in stock or not. So, the order can be booked based on the virtual display of items and not the actual stock.
There is a huge potential for market expansion
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