What are the four kinds of what and who in a lead , and when is each used?
Expert Answer
A lead is the posibility of a person or an organisation becoming a customer of the organisation. A lead may or maynot end up in becoming the customer of the organisation. There are various kinds of leads which can be understood as stated below:
1.Hot Lead: This type of lead is a prospect of buying the product or service in the organisation but the proposal should be customised according to the needs of the customer and then approached so that
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