Course Solutions Uncategorized (Answered) : What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions.

(Answered) : What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions.

What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions.

Expert Answer


Trade promotion are effort done my marketing team of the manufacturers to promote their product to retailers and establish relationship with them. Some of the promotion techniques are low pricing , cash discount , gifts etc. This is the marketing process which help companies uses to differentiate their product from competition and motivate them or constraint them to buy their product. This will help in increasing their sales. If retailers don’t buy product from manufacturing then end user will

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