What are the basic appeals used in promotion? Cite one and describe a real-world brand example. Please be sure to write not less than two complete sentences in your response.
Expert Answer
The basic appeals used in promotions are:
Musical appeals
Sexual appeals
Fear appeals
Humour appeals
Rational appeals
Sexual content and Nudity have always sold well. Through sexual appeal, promotions try to touch the consumers subconscious. Any brand promoting Deodrants, Perfumes, cologne, after shave, underwears, Condoms etc are heavily influenced to promote through sexual appeal.