what are positive and negative effects of Neuromarketing in business Think of terms of business ethics
Expert Answer
Neuromarketing- It is a field that uses the principles of neuroscience to research the market, customers’ perceptions, advertising effect on customers etc.
Here are the advantages of Neuromarketing
It provides fresh point of view to the company. The company can think wider than its competitor hence they can make their strategy better.
It uncovers emotional and non-conscious responses. On an average day most of us go through a journey of different emotions. Some of these are fast and fleeting, others may linger but we
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