What are Chipotle:
Marketing objectives
Target markets
Points of difference
Positioning
Expert Answer
Chipotle are smoke dried jalapeno or chillies primarily used in Mexican dishes. The product gives a smoky taste to the dishes and has addictive influence on its patrons. Some other dishes with Mexican touch e.g. Pizzas also use Chipotle as flavoring agents.
The target markets are retail consumers not only with Mexican origins but also from a greater part of Latin America, Asians and Mexican restaurants.
Chipotle differs from ordinary peppers and chillies in the way they are smoke dried which gives it a unique smoky taste. They are positioned not only
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