Question Description
Week 3 Assignment – Marketing Channel Management
Distribution, also known as placement, covers all the places in which the buyer can access the product. Products reach consumers through many decisions about intermediaries. How these decisions are made can reduce inefficiencies, save money, and increase sales. This chapter explores how to maximize marketing channels, finding more distributors, streamlining channels, or using new channel systems.
The channel acts like a bridge to connect the producer and users whether located in the same community or in different countries. The channel facilitates the transaction and the physical exchange.
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