Question Description
Week 2 Assignment – The Consumer Decision Process
Marketers decide whether to mass market to all customers in the same way, or to target market different specific customers in different ways. Consumer and organizational, or business-to-business, markets usually have different dimensions that a marketer must consider.
Marketing grew based on its ability to identify and satisfy the needs of buyers. Mass marketing occurs when the needs of all buyers is the same, or undifferentiated. However, it is not always possible to satisfy everyone’s needs with the same products. Larger markets are sliced into smaller, more manageable segments. Organizations
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