(Answered) : Web Excursion Advertising Communications Homework Help

Question Description

According to the Nielsen group, the body that measures television viewing, by the end of a high school student’s education they will have spent over 18,000 hours watching television. By contrast, the same student will have spent a mere 10,800 hours in school. Those twelve years are arguably the most impressionable in a young person’s life; in this same time a person will be bombarded with some 3,000 advertisements per day (“The Merchants of Cool”).

These ads, both obvious and hidden, during those 18,000 hours must have some real, measurable effects. And that’s just the measurement of TV watching.