Visit one B2C, one B2B, and one nonprofit website. Examine each carefully and in 1-2 pages:
1) Identify the three sites you chose.
2) Identify all the relationship building techniques you found on each site.
3) Describe the similarities and differences between programs on the three sites. Are the differences appropriate for the type of company the site represents?
Expert Answer
1) B2C Website- http://www.starbucks.in/
B2B Website- https://www.ferguson.com/
Non profit Website- https://acumen.org/
2) Relationship building techniques on each of the websites-
Starbucks- The first thing that anyone can notice on this website are the Christmas offers. These offers are designed to get more customers and build
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