(Answered) : Using The Same Hypothetical Company From Assignment 1 1

Question Description

Assignment 2 – Part B: Your Marketing Plan (240 pts)

Assignment 2: Part B: Your Marketing Plan

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan:

1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
2. Develop a branding strategy for your product / service
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