under what circumstances might you recommend a market development strategy to an organization? What about forward integration? These questions are for strategic management
Expert Answer
Choosing to pursue a market development strategy requires certain things falling in certain places. Conditions when an organization should get into market development are :
1. Availability of reliable and inexpensive channels of distribution
2. Existence of an unsaturated market.
3. Availability of needed capital and human resources to opt for market development strategy.
4. Brilliance of company at doing what they do.
5. Good amount of Production capacity is available.
6. Chances of existing industry where the organization operates
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